Google Trends
Google Trends looks up how much each keyword is searched on Google over time and returns the data as a table or a chart. It helps you compare topics, spot seasonality and choose the keywords for a campaign. It does not need a credential.
You can use it as a step in the flow, with the keywords you write, or as a tool for an agent. As a tool, the agent decides which keywords to look up each time.
When to use it
- Your marketing team is choosing between several keywords for a campaign.
- You want to see in which months interest in your product rises.
- A content agent suggests blog topics based on what people search for most.
- You prepare a report on how interest in your brand compares with competitors.
Configuration
| Field | What it does |
|---|---|
| Keywords | The keywords you want to compare, separated by commas. Only the first five are used. Defaults to artificial intelligence, machine learning. |
| lang_code | The language and country code of the query, for example en-US or es-ES. Defaults to en-US. |
These two fields are used with the Response and Chart outputs. When the component is connected as a tool, the agent chooses the keywords and language.
Output
- Response: a table with the search interest of each keyword on each date, on a scale from 0 to 100.
- Chart: a line chart with the same information, one line per keyword.
- Tool: connects to an agent’s Tools input. The agent receives the interest table for the keywords it looks up.
Example
A sports shop wants to know when to start its bike campaign.
- Add Google Trends and write in Keywords:
mountain bike, electric bike, road bike. - Set lang_code to
en-GB. - Connect the Chart output to the chat output to see the chart, or the Response output to an agent that writes the conclusions.
Good practices
- Compare keywords of the same kind. If you mix very popular topics with niche ones, the niche ones stay close to 0.
- If you write more than five keywords, only the first five are looked up.